Motion Graphics, Digital Advertising, Print Collateral, Illustration & Art Direction
ST3 Mass Transit Now! Proposition 1
ST3 Mass Transit Now was a urgent and exciting campaign.
My design work focused primarily on Google and social media motion graphic ads, direct mail, and print collateral . My main focus was on informing voters of the short and long-term benefits of passing ST3. I worked with an array of stakeholders, and all of my designs were approved through a committee. Through strong time-management skills, thoughtful and effective design decisions, and excellent communication with my team and leadership I was able to create hundreds of assets and collateral pieces all within a short and demanding timeline.
Direct Mail Piece
In the final days of the campaign King County Executive, Dow Constantine, wanted to highlight the importance and positive impact that ST3 would have on the Ballard and West Seattle neighborhoods.
Working with a rushed time schedule and committee approval I designed a dynamic yet clean layout that emphasized the benefits of ST3 through the use of hierarchy, and scale. This direct mail piece was a favorite of the ST3 committee.
Digital Advertising
Working with a limited amount of snapshots of Sound Transit vehicles, I masked out backgrounds and created a subtle reflection shadow to create sleek and versatile assets. I used the rule of thirds to create a balanced yet dynamic background. Working with tight turn arounds, a large amount of ads and variant sizes, my design decisions allowed me to work quickly and efficiently.
Social Media Advertising
I partnered with the ST3 Social Media team to I design a social media graphic for every day of the campaign. The ghost graphic was a favorite and was used for the Halloween post.
More Projects to Explore.
Motion Graphics
Brochure Design & Print Production
Art Direction, Campaign Branding & Collateral