Art Direction, Campaign Branding and Collateral, Social Media Graphics, Illustration, Motion Graphics & Print Production
Fuse Washington Branded Fundraising Campaigns
Creating cohesive visuals across multiple design pieces and platforms.
As a political non-profit, Fuse has several yearly fundraising campaign seasons. For each of the fundraising campaigns, in collaboration with the Development team, I art direct and design all of the branding visuals, social media graphics, digital and print collateral and maintain cohesive visuals across all of these platforms.
For the 2023 Fall campaign I illustrated a handful of fall colored leaf assets that I could use across multiple Adobe Creative Suite programs. I incorporated these leaf illustrations into a custom logo for the campaign and had a lot of fun animating both the leaves and logo for our social media promotionals.
For this campaign we hosted our first open house since the pandemic and I volunteer to dj for the event which was a lot of fun. The evening was filled with scavenger hunts, fun raffles and prizes, jazzy deep house jams, and a compelling and heart-filled speech by Washington State Senator, Yasmin Trudeau.
With the 2024 presidential election around the corner I worked with the Development team to develope the theme of Momentum for our spring campaign. We discussed a strong sense of movement using bright and inspiring colors, and dynamic shapes. Animating this design felt very natural because the design it self really led the way which I feel speaks to it success of dynamic motion.
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